When and why you should hire a publicist?

Is it worth it to hire a publicist? How much does it cost to hire a publicist? In particular, these are the first questions that come to your mind when you start thinking about your public relationships plan.

Here at ICS we’re always going to recommend hiring a publicist, it doesn’t matter if your campaign is big or small, of course, it is always a good idea to get advice from someone who is an expert on the subject. Besides, these are the 4 signs you’re ready to hire a publicist:

Your project is aligned with present-day topics.
The PR goals of your brand are defined.
You have a solid brand.

How to hire a publicist?

It doesn’t matter if you hire a freelance publicist or a PR firm, as we said before is always a good idea to hire a publicist, moreover, we made this list of things to consider at the time of hiring one:

Make sure they have an interest in your work.
Review their track record.
Look for someone who is affordable for you.
Check if they have experience in your field.
Know if the media they use to work is suitable for your brand.
Schedule a consultation before signing a contract.

How much does it cost to hire a publicist?

Above all, you always need to be within your budget, an alliance with a publicist is a long-term work relationship, therefore you need to look for someone that not only adapts to your brand but also your pocket.

If you look for a freelancer or someone new in the market the average budget ranges between $1,000 to $5,000, on the other hand, first-rates firms usually charge between $20,000 to $50,000, but don’t let these numbers scare you, there is always a publicist that can suit your finances.