When and why you should hire a publicist?

<strong>When and why you should hire a publicist?</strong>

Is it worth it to hire a publicist? How much does it cost to hire a publicist? In particular, these are the first questions that come to your mind when you start thinking about your public relationships plan.

Here at ICS we’re always going to recommend hiring a publicist, it doesn’t matter if your campaign is big or small, of course, it is always a good idea to get advice from someone who is an expert on the subject. Besides, these are the 4 signs you’re ready to hire a publicist:

  • Your project is aligned with present-day topics.  
  • The PR goals of your brand are defined.
  • You have a solid brand.

How to hire a publicist?

It doesn’t matter if you hire a freelance publicist or a PR firm, as we said before is always a good idea to hire a publicist, moreover, we made this list of things to consider at the time of hiring one:

  • Make sure they have an interest in your work.
  • Review their track record.
  • Look for someone who is affordable for you.
  • Check if they have experience in your field.
  • Know if the media they use to work is suitable for your brand.
  • Schedule a consultation before signing a contract.

How much does it cost to hire a publicist?

Above all, you always need to be within your budget, an alliance with a publicist is a long-term work relationship, therefore you need to look for someone that not only adapts to your brand but also your pocket. 

If you look for a freelancer or someone new in the market the average budget ranges between $1,000 to $5,000, on the other hand, first-rates firms usually charge between $20,000 to $50,000, but don’t let these numbers scare you, there is always a publicist that can suit your finances.