Navigating the future
Independent Communications Strategy (ICS)
As a women-owned and minority-owned business, Independent Communications Strategy (ICS) was founded by independent, strong, and professional women who share a common vision and purpose: to help companies and organizations reach and connect with their audiences in a meaningful way. We believe in the power of collaboration and strive to become an indispensable part of our clients’ teams, offering not just services but a genuine commitment to their success.
At ICS, we recognize the importance of communication and marketing strategies tailored to specific cultural contexts, and we take pride in our ability to navigate these complexities with finesse and expertise.
Whether it’s strategic media buying and planning, social media management, media training, public relations, or translations/transcreations, our dedicated team is committed to tailoring our services to align with your specific objectives and help you achieve your marketing and communications goals.
Amazing services
We work as a team to successfully achieve the marketing and communications goals of our clients
Established in 2016, Independent Communications Strategy (ICS) has over 60 years of combined experience in marketing and communications. It is led by bilingual, bicultural, independent women working together to achieve our clients' marketing and communications goals successfully.
Our Success Stories
ICS Case Studies
Explore how ICS has helped organizations across Arizona succeed with targeted communications strategies. From political campaigns to community outreach, our work has made a significant impact. Learn more about our case studies and how we have transformed the way businesses engage with the Hispanic/Latino community.
Meet Our Team
Meet Our Experienced Staff
Our experienced, bilingual team brings over 60 years of combined expertise in marketing, branding, and digital communications. Each member contributes a unique cultural and professional perspective, making ICS a stronger, more adaptable partner for your organization.
Reyna Gutierrez
Co-Founder + Managing Director
Reyna is a marketing and communications expert with nearly 20 years of experience helping organizations reach their audiences through strategic campaigns. Before founding ICS, she worked in marketing roles at a chiropractor franchise and a multicultural agency in Phoenix. Reyna specializes in strategic communications, media outreach, and project management. She also leads successful social media campaigns and holds a HubSpot Social Media certification. Originally from Mexico City, she earned a Business and Marketing degree from Arizona State University (ASU). Reyna is a mom and enjoys family time and doing pilates.
Abigail Duarte
Co-Founder + Chief Disruptor
Abigail Duarte is a bilingual entrepreneur with 15+ years of experience in communications, community outreach, and marketing. Originally from Mexico City, she earned a Law degree and a Master’s in Social Psychology before moving to the U.S. in 2007. She has worked with nonprofits, businesses, and diverse communities, holding leadership roles at Mi Familia Vota and a Senate campaign before co-founding ICS. Recognized as a “40 Hispanic Leaders Under 40” honoree, Abigail excels at building strong relationships and delivering high-quality translations. She lives in Houston with her husband and two dogs, Lucas and Rio, and loves traveling and volunteering.
Norma Gutierrez
Senior Communications Manager
Norma is a communications pro with 15+ years of experience in agency and government roles. She joined ICS in 2016 and left to serve as Communications Director for the Maricopa County Sheriff’s Office, where she led public relations efforts, built community relationships, revamped the website, and helped grow the Office’s Instagram from 10 to 30,000+ followers. Now she’s back and ready to continue making a positive impact through her work at ICS. She holds a journalism and communications degree from ASU and is a proud mom to Alondra and stepmom to Victoria.
Fernanda Duarte
Account Executive
Fernanda Duarte is the account facilitator at ICS, bridging clients and the team to ensure smooth project execution. With a degree in Global Governance from ESADE University, she brings a strong academic foundation and multilingual skills in Spanish, English, French, and German. Her experience with international nonprofits and the Spanish Consulate in Germany enhances her cross-cultural expertise. At ICS, she manages timelines, resources, and communication strategies to deliver top-quality results on time and within budget.
Andree ‘Andy’ Santiago
Social Media Coordinator
Andree ‘Andy’ Santiago is a Social Media Coordinator at ICS, based in Phoenix. She holds an Associate’s degree in Business from Phoenix College and is pursuing a Business Law degree at ASU. She has a passion for digital marketing and helps Latino business owners thrive in a changing economy. Andy stays up-to-date on social media trends through blogs and podcasts. Outside work, she enjoys trying TikTok recipes and exploring new restaurants with her husband and two kids.
Testimonials
Our Happy Clients
When clients come to us for finding a solution, they will always leave with a bright smile and high satisfaction about our services.
ICS Partners
