What does a PR firm do?

<strong>What does a PR firm do?</strong>

How can a public relations consultant help me? What does a PR firm do? When you are starting your brand is normal to have these doubts, in fact, a PR agent brings a lot of benefits to your business, keep reading to discover it. 

What does a PR firm do?

Reputation management

A public relations agency protects the brand image from any inconvenience with some actions, for example:

  • Monitoring the media
  • Promoting the brand’s positive image
  • Conducting damage control in a crisis

Crisis management

Is important to have a team of PR agents to help minimize the damage and restore the reputation from negative publicity. Moreover, a public relations consultant can help you to prevent, and be prepared for any crisis.

Press releases

A press release is a written statement distributed to the media, it contains information about projects from your brand. Likewise, a public relations agency develop press releases to capture the attention of journalist and the public.

Social media

A PR agency monitors the conversations generated by your brand on Social Media, and also, helps you to build relationships with potential customers. 

Also read: 5 strategies for marketing to Hispanic customers?

Influencer Management

Hiring an Influencer is a difficult task, though a pr agent can help you to work with a content creator related to your brand.

Media relations

Is important for a public relations consultant to have a strong working relationship with the media, therefore develop:

  • Positive press coverage
  • Raise awareness
  • Build credibility
  • Generate leads

Media training

A good public relations consultant will prepare his client to deal with the press and any inquiries made by the media, providing help in the next actions:

  • What to say and what to not say
  • Prevent potential disasters
  • Sample answers to respond effectively
  • Role-playing scenarios


Copywriting is more than writing attractive texts, in fact, it helps to communicate the right message through many channels, without losing the essence of your brand.

Looking for a PR firm in Arizona?

Call us! At ICS we help businesses and organizations succeed in the evolving multi-layered Hispanic market we have plenty of experience in the next areas:

  • Public Relations (PR)
  • Social Media
  • Media Buying and Planning
  • Media Training
  • Translations / Transcriptions

We provide solutions to grow your business faster