What does a PR firm do?

How can a public relations consultant help me? What does a PR firm do? When you are starting your brand is normal to have these doubts, in fact, a PR agent brings a lot of benefits to your business, keep reading to discover it. 

What does a PR firm do?

Reputation management

A public relations agency protects the brand image from any inconvenience with some actions, for example:

• Monitoring the media
• Promoting the brand’s positive image
• Conducting damage control in a crisis

Crisis management

Is important to have a team of PR agents to help minimize the damage and restore the reputation from negative publicity. Moreover, a public relations consultant can help you to prevent, and be prepared for any crisis.

Press releases

A press release is a written statement distributed to the media, it contains information about projects from your brand. Likewise, a public relations agency develop press releases to capture the attention of journalist and the public.

Social media

A PR agency monitors the conversations generated by your brand on Social Media, and also, helps you to build relationships with potential customers. 

Also read: 5 strategies for marketing to Hispanic customers?

Influencer Management

Hiring an Influencer is a difficult task, though a pr agent can help you to work with a content creator related to your brand.

Media relations

Is important for a public relations consultant to have a strong working relationship with the media, therefore develop:

• Positive press coverage
• Raise awareness
• Build credibility
• Generate leads

Media training

A good public relations consultant will prepare his client to deal with the press and any inquiries made by the media, providing help in the next actions:

• What to say and what to not say
• Prevent potential disasters
• Sample answers to respond effectively
• Role-playing scenarios

Copywriting

Copywriting is more than writing attractive texts, in fact, it helps to communicate the right message through many channels, without losing the essence of your brand.

Looking for a PR firm in Arizona?

Call us! At ICS we help businesses and organizations succeed in the evolving multi-layered Hispanic market we have plenty of experience in the next areas:

• Public Relations (PR)
• Social Media
• Media Buying and Planning
• Media Training
• Translations / Transcriptions

We provide solutions to grow your business faster