What Is One Benefit Of Internal Storytelling?
In the realm of effective internal communication strategies, the art of storytelling holds a unique and compelling power. At Independent Communications Strategy (ICS), we not only recognize but also wholeheartedly embrace the profound significance of internal storytelling as a catalyst for business growth and transformation. With over 7 years of experience, ICS has honed its expertise in identifying and utilizing key internal narratives to not only craft our own brand story but also to empower our partners in effectively communicating their narratives. In this article, we delve into the world of internal storytelling, revealing one key benefit that can transform …
5 Strategies for marketing to Hispanic customers
Marketing to Hispanic customers is more than just translating your copy into Spanish. In particular, your Hispanic digital marketing strategy must produce ads culturally relevant to their culture, moreover, this market is growing fast in America, with a purchasing power of $1.7 trillion in 2021. In fact, Latinos are more likely to purchase impulsively than the average U.S. consumer, as well as, they’re also more brand loyal than most ethnic groups. So, they are big consumers and it can be tough to lose this market, once your brand won them. How to market to the Hispanic community? The Hispanic Community …
How do PR and social media work together?
Strategy communications for PR and social media are essential to your brand and the collaboration between these departments can have a big impact on how your audience perceives you. Social media is the correct channel to communicate the values of the brand helping you to reach more audiences in a faster way, meanwhile, PR can help you to define the right tone of the message. Before the days of social media PR relations were exclusive to investors and executives, but in the present time is important to align public relations with your social media channels, to reach the public in …