ICS Case Studies
Cancer Support Community Arizona (CSCAZ)
In 2023, Cancer Support Community Arizona (CSCAZ) contracted ICS for a one-year project to enhance and promote its social media presence among Spanish speakers. Upon review, ICS simultaneously focused on expanding CSCAZ’s WhatsApp business account membership, which initially stood at 30 members upon hiring. We advised integrating earned media tactics alongside our social media strategy, albeit constrained by budget limitations, allowing for one monthly pitch development.
Demonstrated Results
After establishing Facebook and Instagram pages, for a duration of 12 months, CSCAZ garnered over 60,000 impressions, with selected boosted posts. During our campaign, earned media efforts yielded approximately 20 media placements. Moreover, the WhatsApp group’s membership grew from 30 to over 80 members in a very short time. We are also proud that through our relationship with Univision Arizona, Cancer Support Community Arizona was selected to participate as one of twelve non-profit organizations in the 8th Annual Vehicle for Change in our Community campaign! During March 2025, CSCAZ was featured in a robust 360-degree promotion that aired on all Univision Arizona platforms including: Broadcast TV (KTVW-33 & KFPH-35) Radio (KHOT 105.9 FM, KOMR 106.9FM & KQMR 100.3 FM) and Univision Interactive. This campaign is valued at $70,000, and the Valley Toyota Dealers provided CSCAZ with a grant check for $2,500.
Make-A-Wish Arizona
ICS began working with Make-A-Wish Arizona in January 2017 to generate awareness about the organization and increase the number of bilingual volunteers through traditional media. Our main objective was to increase the number of bilingual volunteers through Hispanic/Latino media coverage, pitching stories about the organization and its wish kids – how they applied for a wish, how a wish impacts their life, and how these wishes become a reality. In 2023, ICS shifted its focus towards community outreach, acknowledging the significance of relationship-building within the community. As part of this initiative, we extended invitations to the Make-A-Wish Arizona team to participate in prominent Hispanic/Latino events, facilitated introductions to community leaders and decision-makers, and organized a signature event to commemorate Hispanic Heritage Month.
Demonstrated Results
ICS has secured numerous Spanish and bilingual radio, print, and television interviews, resulting in over 700 bilingual applicants, with over 50 completing the volunteer training. Notably, ICS recently secured a no-cost podcast show for six months, with four monthly shows lasting one hour each, dedicated to discussing the organization, its mission, its needs, and any ongoing campaigns.
Additionally, strong partnerships have been established with local Hispanic organizations, business owners, artists, and community members, who are now deeply involved with Make-A-Wish Arizona.
Maricopa County Recorder’s Office (MCRO)
ICS was subcontracted to assist them in developing creative concept ideas for the Maricopa County Recorder’s Office 2022 Elections to reach the Hispanic/Latino market. Alongside another agency, ICS presented innovative concepts to the client in person and explained the significance of our ideas targeted toward the Hispanic/Latino community. Once the client approved the creative concepts, ICS trans-created the television, radio, billboards, social media, and digital ad scripts. Furthermore, we actively participated in the voiceover recording process, assisting in selecting the talent, guiding the talent, and ensuring they maintained the correct pronunciation and tone.
ICS was subcontracted once again to assist with the transcreation of the Maricopa County Recorder´s Office 2024 Elections campaign.
Demonstrated Results
A record number of Hispanics/Latinos participated in the midterms, signaling the increasing influence of the voting bloc in Arizona, according to voter advocacy organizations. Early voting data analyzed by DJ Quinlan, a partner at Phoenix-based Democratic consulting firm Radar Strategies, suggests that as many as 400,000 Hispanics/Latinos voted in the November election. This surge in Hispanic/Latino voter participation signifies a significant shift. It indicates that the influence of the Hispanic/Latino community in Arizona’s political landscape is on the rise, as well as the importance of culturally effective campaigns.